Colorado Sales License Practice Test 2025 - Free Sales License Practice Questions and Study Guide

Wholesalers are required to use a name other than their personal name on all business documents to maintain professionalism and to clearly identify the business entity involved in transactions. This requirement helps to distinguish the business as a separate legal entity from the individual owner, which is crucial for liability and regulatory compliance.

Using a distinct business name also aids in branding and recognition within the marketplace, allowing clients and partners to identify the company and its offerings easily. This practice supports transparency in business operations and ensures that the entities involved can be legally held accountable.

While personal names may be used in certain contexts, such as sole proprietorships, the preference for distinct business names in wholesale operations prevents confusion and aids in establishing a credible business reputation.